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  • More
    • Home
    • The Creator
    • About
      • The Story
      • The Artwork
    • Editions
      • Martini
      • GULF
      • The Pink Pig
      • 59
      • Vaillant
      • Rothmans X Jacky Ickx
      • Silver Martini
      • Jägermeister
      • West Coast Customs
      • TAG Heuer
    • Exhibitions
      • Upcoming Exhibitions
      • Das Renntreffen, Miami
      • The Concours Club, Miami
      • Icons of Porsche, Dubai
      • Rennmeister, Berlin
      • Christopher Martin Galler
      • DRVN Dubai
      • Finish Line Auto Club
      • Barrett Automotive Group
      • Porsche Naples
      • Paradise Region Gruppe FL
      • Rally Point East, NY
      • Porsche Center Berlin
      • Porsche Center Hamburg
      • Monterey Car Week 2021
      • Drivers Club, Seattle
      • Avant-Garde Collection
      • Drivers & Business Club
      • Porsche Gaudin, Las Vegas
      • Porsche Palm Springs
      • The Motoring Club, LA
    • Press
      • Press releases
      • Media
    • Contact
      • Team
      • Inquiries
      • Imprint & Privacy Policy
The Whale Tail Project
  • Home
  • The Creator
  • About
    • The Story
    • The Artwork
  • Editions
    • Martini
    • GULF
    • The Pink Pig
    • 59
    • Vaillant
    • Rothmans X Jacky Ickx
    • Silver Martini
    • Jägermeister
    • West Coast Customs
    • TAG Heuer
  • Exhibitions
    • Upcoming Exhibitions
    • Das Renntreffen, Miami
    • The Concours Club, Miami
    • Icons of Porsche, Dubai
    • Rennmeister, Berlin
    • Christopher Martin Galler
    • DRVN Dubai
    • Finish Line Auto Club
    • Barrett Automotive Group
    • Porsche Naples
    • Paradise Region Gruppe FL
    • Rally Point East, NY
    • Porsche Center Berlin
    • Porsche Center Hamburg
    • Monterey Car Week 2021
    • Drivers Club, Seattle
    • Avant-Garde Collection
    • Drivers & Business Club
    • Porsche Gaudin, Las Vegas
    • Porsche Palm Springs
    • The Motoring Club, LA
  • Press
    • Press releases
    • Media
  • Contact
    • Team
    • Inquiries
    • Imprint & Privacy Policy

TAG Heuer

The Inspiration

The idea behind the “Carrera” Whale Tail was to capture the essence of both brands-

Design, craft, technical innovation and history.


By naming the Tail after Tag Heuer and Porsche's most memorable watch, the "Heuer Carrera," Johans Lamic pays tribute to Jack Heuer, the fourth-generation leader of the company, who designed the eponymous auto-racing-inspired chronograph in 1963.

A sports watch that captured the romance and danger of racing and went on to become an international icon.


Tag Heuer’s Carrera watch was named after the Panamericana, the gruelling 2,000-plus mile road race across Mexico that ran from 1950 to 1954.

For this reason, Johans decided to stay true to the Tag colors of green, white and red, which remind him of the Mexican flag.

In 1972, Porsche unveiled its own Carrera, the legendary RS, named for its most powerful engine – the 911 Carrera.


But the history does not end here.

To create the artwork, Johans Lamic used an original Turbo spoiler to commemorate Hans Metzger's success story. Back in the mid 80s Mezger was responsible for the Porsche-made TAG Turbo engine, which won multiple championships in Formula One in the McLaren MP4/2 chassis.


The Carrera Tail's nameplate was modeled on the design of the TAG Heuer Vintage dashboard rally timer's backplate.

Measuring 140x62 mm, it has the same dimensions as its historical counterpart. Made of brushed aluminum, drilled with 4 holes and hand engraved in Germany, it is a real gem.

Every little detail of the art piece was handmade, nothing off the shelf and took eight weeks to be created.

Johans wanted to make sure that the piece looked as organic and fluid as possible, just as fluid as time passes.


Lamic created custom made inlays mimicking the winder of the Carrera X Porsche, TAG released in 2021. The inserts of the inlays are hand-painted in red, just like it’s designed at the watch.

They are bored with extreme precision from a single piece of metal. As smoothly as the pistons slide into the combustion chambers, so do the custom-made rods slide into their unique inlays.


Both Porsche and TAG Heuer can rightfully point to the heritage of the Carrera Panamericana. Some of the details of the watch are reminiscent of the texture of a racetrack, and so Johans chose a base of black granite to incorporate that very heritage into his work of art.


The one-of-a-kind art piece comes with a traditional Certificate of Authenticity, housed in a hand-stitched, German-made leather pouche, modeled after the tool bags that came with every classic Porsche. 

Borrowing from Tag Heuer's ever-innovative thoughts, this unique work of art comes with a digital certificate of authenticity based on blockchain as well. 

An emotional bridge between past and present.

Photo Gallery

    INQUIRIES

    Dimensions

    Object

    L 116 cm  -  45.6 inch 

    H 63 cm  -  24.8 inch 

    W 29 cm  - 11.4 inch


    Base 

    58x 84 cm  

    22.8 x 33 inch  


    Total height  

    170 cm 

    67 inch

    thewhaletailproject.com is not affiliated with  Dr. Ing. h.c.F. Porsche AG (www.porsche.com). 

    The Porsche®, name, images  and logo are the trademarks of Dr. Ing.  h.c.F. Porsche AG. 

    Any mention  of protected brand names is for  reference purposes only.


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    As seen in Robb Report September 2022

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